At the end of 2020, Apple CEO announced that they would require their users to give permission for tracking them across apps and websites. This means that if you are using Paid Advertising on Facebook or Instagram and have been using the tracking and targeting tools available to you, things have changed quite a bit. The results you are getting and your ability to track conversions have changed substantially. This is a question that I get asked daily, so on this episode, I am going to share a very high level overview of what the change means and how it might impact you. Join the conversation in the Engage Like a Human Community: freespiritdigital.com/group. If you need help with your digital marketing, check out the options on our website: www.freespiritdigital.com.
